Every artifact, diagnostic, and framework in the Authenticity Engine™ methodology. Click any deliverable to learn what it is, which phase it belongs to, and what you walk away with.
A lightweight triage diagnostic that measures how much of your intended narrative survives AI compression. Single LLM (typically Claude), no Brand Checksum™ required. Fast, focused, and designed to show you where you're bleeding signal before a full engagement begins.
A facilitated session with your leadership team to define core Why, How, and What positioning. This is where the strategic foundation gets built — the narrative spine that every subsequent deliverable depends on.
Every client has a Signal Core™ — the one product feature, capability, or collection of capabilities that separates them from all others. Identified generically in Phase 01 during the Why/How/What work, then given a specific branded name in Phase 02 that becomes central to the Brand Checksum™ and Executive Sales Deck.
The full diagnostic. Minimum three LLMs (Claude, ChatGPT, Gemini) with two lenses: Signal Fidelity measures how much of your intended narrative survives when your own materials are compressed. Signal Discovery measures whether buyers searching the category find you, hear a distinct story, and receive your full narrative. Produces a trackable SWR Score.
A 12-to-25-word positioning statement engineered for compression survivability. Not a tagline, not an elevator pitch — an integrity marker. If an AI summarizes your positioning and the Checksum words disappear, trust has been broken. Prerequisite for a trackable SWR Score.
A machine-optimized narrative artifact built for AI discovery. Your positioning expressed at multiple compression levels — 10 words, 25 words, 50 words — so that whether an LLM generates a one-sentence summary or a three-paragraph overview, your differentiators survive. Lives within the MAP™.
Your organization's canonical messaging source document. Contains the Signal Brief™, talk tracks, battle cards, pitch frameworks, brand standards, and Market Map. The single source of truth that every team — sales, marketing, product, executives — draws from.
A 2×2 matrix or Venn diagram showing competitive positioning and the journey to the most differentiated position. Lives inside the Executive Sales Deck and MAP™. Designed to be "drawable" — teams are trained to sketch it on a whiteboard in any conversation.
A presentation-ready deck containing the Market Map, your Signal Core™ story, competitive positioning, and the full narrative arc. Distinct from analyst or investor variants, which share ~80% of the content with customized framing.
Ongoing SWR monitoring subscription. Continuous tracking across GPT, Gemini, Claude, and Perplexity. Drift detection identifies emerging misclassifications and boundary erosions before they become structural problems. Quarterly Signal Brief™ tune-ups and MAP™ updates included.
Per-competitor positioning cards built from the SWR Audit data. Each card shows where the competitor's signal is strong, where it's weak, and exactly how to position against them in a conversation. Updated as part of the Signal Watch™ subscription.
A long-form thought leadership document that establishes the CEO's point of view and positions the company as a category leader. Designed as a gated asset for the website — drives lead generation while building executive credibility.
Phase 01 investment applies toward Phase 02 if the engagement continues. No commitment required beyond the sprint.
Start a Conversation →Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.
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