Essays, conversations, and field dispatches on narrative, AI, and what it means to build a brand worth believing in.
Most high-growth tech companies are suffering from a fatal lack of differentiation. Your sales team is frustrated, your inbound pipeline is slowing, and your narrative sounds exactly like the five other vendors in your category.
How the CMOs who will win the next decade are thinking about AI — not as a content machine, but as an intelligence layer beneath a fundamentally human story.
Mick Hollison on lessons from leading marketing and revenue at one of the decade's most ambitious data companies — and why they apply right now.