We reject the generic. We architect your story by mining the data that matters most — the real voices of people who buy, sell, and build your products.
Most consulting firms are filled with career advisors who have studied the high-tech playbook but have never actually called the plays. At RedLine, we're different — a team of former CEOs and CMOs who have spent decades in the arena. We join your huddle as advisors, teammates, and guides. No discovery phase theater. Just high-velocity execution.
Position your company to win in the AI era. We validate your vision and align it with your strategy. From there, we drive readiness with authentic messaging and visual storytelling that sparks interest and dominates the market.
Turn product features into a differentiated market position. We build an AI-ready messaging framework that highlights why you win. Then, we train your team to own that narrative with the tools to drive real differentiation.
Master the medium of modern messaging: video. We apply B2B and AI know-how to refine your strategy, then transform your positioning into visual storytelling that captivates buyers and flows seamlessly into your GTM channels.
Mick Hollison pioneers innovative B2B positioning and high-growth business strategies. A gifted global speaker, he shows audiences how to leverage strategy and storytelling to win markets.
Our narrative went from engineers talking to engineers to a story that moves a boardroom.
RedLine didn't just sharpen our messaging — they helped us invent a company. In two weeks, Mick and the team took a raw technology capability and turned it into a named category, a complete positioning framework, a sales deck, a website, and a visual story we're proud to put in front of investors and customers. The Authenticity Engine framework is the real deal. If you're a founder trying to define a new market, not just compete in an existing one, RedLine is the only call you need to make.
He thinks like a strategist, moves like an operator, and understands the full arc of what it takes to build a company from the inside out.
Most advisors pick a lane. Mick operates across all of them simultaneously. Over the course of our work together, he has helped me sharpen product-market fit, shape our fundraising narrative, source development resources, and build the GTM foundation that positions Tacilent to win a category — not just compete in one. For a founder navigating the pressure of an early-stage AI company, having someone who can shift from investor pitch to product positioning to go-to-market execution in the same conversation is genuinely rare. Mick is that person.
Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.