Engagements.
Every engagement begins with strategic narrative work. We do not produce content for a story we have not engineered. We take on a deliberately small number of clients at a time, so each one gets an operator's full attention.
"We've sat in your seat. That's the whole point."
Not career advisors who studied the playbook. Former CEOs and CMOs who called the plays. No discovery-phase theater. Just high-velocity execution.
A free read on your signal.
Paste a headline and get your Signal / Whisper Ratio™ from 0 to 100, plus the single change that moves it most. Thirty seconds, runs in your browser, no commitment.
Three phases. One outcome.
Foundation Sprint
The entry point.
Two weeks to find and codify your Signal Core™, the irreducible differentiator that cannot be compressed out. Baseline diagnostics, executive intake, human signal capture, and a Signal Definition Workshop that locks your Why, How, and What.
- SWR Scan baseline diagnostic
- Why / How / What codification
- Signal Core™ identification
- Positioning gap analysis
Fully credited toward the Authenticity Engine™ if you continue.
The Authenticity Engine™
The core build.
Everything a B2B technology company needs to escape the Sea of Sameness and own a narrative that survives AI compression and earns human trust. A full SWR Audit across at least three LLMs on two lenses, Signal Fidelity and Signal Discovery, then the artifacts that carry your story.
- Brand Checksum™, a 12 to 25 word positioning statement built to survive AI compression
- Signal Brief™, your positioning at multiple compression levels for AI discovery
- Messaging Activation Playbook™ (MAP™) and Market Map
- Executive Sales Deck built around your Signal Core™ story
Milestone-gated. A Complex track covers multiple products, larger stakeholder sets, or board and investor narrative needs.
Activation
Keep the signal sharp.
Once the narrative is engineered, Activation keeps it tuned and turns it into assets. Built fast, because the MAP™ and Signal Brief™ already exist. Never sold without completed strategic work.
- Signal Watch™, ongoing SWR monitoring across GPT, Gemini, Claude, and Perplexity with quarterly Signal Brief™ tune-ups
- Website copy, sales and investor decks, competitive battlecards, video, and content playbooks
Advisory & speaking.
Embedded Advisor
For a select few founders, Mick Hollison works inside the company on GTM, narrative, board prep, and fundraising. Deep, hands-on, and limited to a small number of engagements at a time.
Strategic Advisory
Direct access to 30 years of operator pattern recognition. GTM counsel, competitive response, and fundraising narrative, on call.
Keynotes & Workshops
B2B GTM strategy, AI-era narrative engineering, and brand authenticity in an AI-mediated world. Keynote clients receive a complimentary SWR snapshot.
Every engagement is scoped to the
company in front of us.
So pricing is shared in a conversation, not a price list. Tell us where your story is getting lost. We'll tell you what it takes to fix it.
Start a Conversation →
Let's build a narrative
worth remembering.
Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.
