Score your message against the Sea of Sameness.
A free, 30-second diagnostic. Paste a headline, tagline, or the opening line of your story and see how much of it reads as signal, and how much is the generic noise that buyers, and the AI they now ask first, skip right past.
That's the directional read.
The full picture is a Foundation Sprint.
A Quick Scan grades one line. Your real Signal / Whisper Ratio™ runs across your whole narrative (website, deck, sales motion) with the human story behind the number. That's the work we do together.
Four dimensions of signal.
Every line is scored on the four things that separate a signal from a whisper, weighted toward the markers that matter most.
Counts the Sea-of-Sameness words: synergy, leverage, best-in-class, cutting-edge. The clichés that make you sound like everyone else.
Is there a real "who" (you, we, a named customer), and does it read human? Faceless abstraction and AI tells like stacked em dashes drag it down.
Specifics read as signal. Numbers, named outcomes, real proof beat abstraction every time.
Short, load-bearing sentences. One idea at a time, not clause-stuffed runners nobody finishes.
This is a directional scan: it runs entirely in your browser, and nothing is sent or stored. The full Signal / Whisper Ratio™ runs across your whole narrative (website, deck, sales motion) with the human story behind the number. That's a Foundation Sprint.
Let's build a narrative
worth remembering.
Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.
